Understanding Audiences - Sport England Research
Sport England have carried out research to understand factors which influence sporting behaviour.
We have provided insights and understanding into what affects and impacts specific population groups, and you can find out more by clicking on the sections below.
- Getting Active OutdoorsWe commissioned the Outdoor Industries Association to explore the outdoors sport, activity and recreation market in England.
- Sport and ageA review into young people's lives found sport needs to adapt how it presents itself to broaden its reach.
- Sport and educationWe invest in universities and colleges across England to increase the number of students playing sport.
- Sport and familiesResearch suggests that families and their dynamics are of central importance to an individual's participation levels in sport.
- Sport and womenResearch suggests how to go about redressing the balance between the number of men and women doing sport or physical activity.
- Sport and ethnicityThe number of people playing sport varies widely by ethnic group.
- Sport and faith groupsFaith has an influence on sports take-up, especially among some groups of women.
- Sport, sexual orientation and gender identitySport take-up is high among gay men and lesbian women, according to the latest Active People survey.
- Sport and disabilityThe number of disabled people who take part in sport has risen significantly, but barriers remain.
- Clubs and volunteeringVolunteers are vital to many sports - but their input needs to be valued and cherished.
- Economic conditionsHard economic times have had a significant impact on the take-up of sport.
- Events A quarter of the sporting population - including lapsed participants - are highly responsive to the 'demonstration effect' of a major event.
- Sport and CommunitiesMore than half of UK adults do not take part in sport regularly – but we are gaining a clearer understanding of the factors which influence participation.
- Participant profilesOur sport market segmentation tool considers people’s lives as a whole.
- Sport satisfaction levelsWe've annually monitored sport satisfaction levels.
- Market segmentationOur market segmentation has been designed to help understand the life stages and attitudes of different population groups.